1. GENERAL INTRODUCTION

The E-Commerce major at HUFLIT combines modern business knowledge with a foundation in digital technology, meeting the needs of comprehensive digital transformation in the economy and trade sector. The training program focuses on equipping students with the ability to launch, operate, and manage online business models — from building websites, managing e-commerce platforms, digital marketing to logistics and consumer behavior data analytics.

With the strong growth of the digital economy, E-Commerce is not only a trend but also a core foundation for every modern business activity. Students in HUFLIT’s E-Commerce program study in a dynamic environment, with continuous practical experience and many opportunities to engage with major e-commerce businesses, ready to become key workforce in the digital economy.

2. PROGRAM CODE & DURATION

• Program code: 7340122
• Duration of study: 3.5 years

3. OUTSTANDING FEATURES OF THE TRAINING PROGRAM

• Interdisciplinary mix of business and technology:
  The curriculum combines business administration, marketing, finance knowledge with technology-application skills such as building online sales websites, online payment systems, and using Artificial Intelligence (AI) in market analysis.
  
• Training in line with real domestic and international e-commerce trends:
  Students study via case studies from major e-commerce platforms (Shopee, Tiki, Lazada, Amazon), engage with tools like Google Ads, Facebook Business, Shopify, CRM, etc.
• Hands-on practice and business connections: HUFLIT cooperates with e-commerce enterprises and digital agencies to organize seminars, workshops, internships, and real graduation projects from year 3.

4. SKILLS EQUIPPED AFTER GRADUATION

Upon graduation, students will have skills such as:

• Operating e-commerce websites and platforms

• Designing and executing digital marketing strategies

• Managing inventory, orders, logistics, and online customer service

• Analyzing consumer behavior data and optimizing user experience

• Designing website interfaces, content, and digital products
  
• Applying business-management tools for digital commerce, CRM, ERP systems
• Financial planning, pricing, sales promotion planning, and assessing campaign effectiveness

5. TRAINING METHODS

HUFLIT applies a combined model of theory — project — business, helping students develop business thinking together with technology application skills. Courses use project-based learning, practical work on real platforms, group work, presentations, and continuous critical feedback

6. CURRICULUM

The training program is systematically and flexibly designed so students grasp foundational knowledge and develop specialized expertise:

Foundational knowledge

• Principles of accounting, management

• Basic marketing, economics

• Statistics and data analysis

• Applied computer science, fundamentals of programming

Specialized knowledge

• E-commerce platform management

• E-payment systems and security

• Digital Marketing & Social Media

• Logistics management and electronic supply chain

• Cross-border e-commerce

• Online consumer behavior analytics

• Application of AI and digital technologies in e-commerce

Practical and professional skills

• Designing and operating online stores

• Running ad campaigns on Google, Facebook, TikTok

• Content management and search engine optimization (SEO/SEM)

• Order processing, multi-channel customer service

• Teamwork, presentations, pitching products/projects

Internships & graduation thesis

• Students intern at e-commerce platforms, logistics companies, startups in online business
• Graduating projects often involve realistic topics like building an e-commerce storefront, target market analysis, digital branding strategy, logistics solutions

7. CAREER OPPORTUNITIES

After graduation, E-Commerce major graduates may work at:

• Online businesses, e-commerce platforms, technology startups

• Digital marketing companies, digital agencies

• Logistics, transportation, and payment companies

• Banks, market research centers

• Entrepreneurship in online business (online selling, dropshipping, affiliate marketing…)

• Typical roles include: E-Commerce Operator, Digital Marketing Specialist, Platform/Website Manager, Online Customer Service, Consumer Data Analyst, Digital Business Campaign Manager, etc.