HUFLIT's Public Relations Program: The Art of Shaping Perception in the Era of Digital Communication
In the digital era, those working in Public Relations must not only convey messages but also understand the public, build trust and protect brand reputation. The Public Relations program at HUFLIT is built along an application-oriented direction, helping students develop strategic thinking, communications capability, brand management and the ability to adapt to an ever-changing media environment.
At HUFLIT, what makes a distinctive PR expert in the digital age?
The Public Relations program at HUFLIT provides in-depth training in brand building, communications management and developing the relationship between organizations and the public. Following an application-oriented approach, the program equips students with knowledge and skills in communications strategy, brand management, crisis handling, media relations, internal communications, event organization and multi-platform content production. With more than 30 years of strength in foreign-language and information-technology training, HUFLIT helps students develop communication capability, strategic thinking and the ability to adapt to the modern media environment.
When information spreads at the speed of a click, the ability to connect and build trust becomes the crucial value of a public relations professional.
Why study Public Relations at HUFLIT?
Foreign languages – an advantage in the communications environment
Building on more than 30 years of experience in foreign-language training, the program helps students confidently study international design materials and create impressive communications products that transcend language barriers.
Scholarships & Student Support Funds
Nearly VND 64 billion in scholarships and student support, including VND 40 billion in Freshman scholarships, VND 11 billion in Talent scholarships and VND 13 billion in an interest-free tuition loan fund; with a commitment not to raise tuition throughout the program.
An experiential environment for well-rounded student development
Learning goes hand in hand with experience through academic competitions, clubs, workshops, extracurricular activities and business internships, helping students develop knowledge, skills and character in a well-rounded way.
Mastering the art of storytelling and digital content creation
A difference made by combining motion graphics and image design thinking with the art of storytelling to create communications products that touch the emotions.
Experiencing modern practice studio facilities
Students are free to create in professional production spaces including video shooting and editing, photography and premium podcast recording.
Connecting to a network of digital media enterprises
Opportunities to gain hands-on experience and practical observation directly at production houses, advertising agencies and a network of multi-platform media enterprises.
Curriculum — Public Relations
The program follows a clear progression: from foundational knowledge, foreign languages and core disciplinary skills to hands-on internships and a graduation thesis.
Course content
- Citizenship orientation week and university study orientation
- Physical Education; National Defense & Security Education
- Political theory and general law
- Foundational English & introduction to the field
Learning outcomes
- Master university study methods: self-study, presentation, teamwork
- Meet the required English entry standard
- Understand the field overview and career orientation
Course content
- Core disciplinary and interdisciplinary courses
- Research methods & critical thinking
- Specialized foreign language
- Extracurricular activities and academic clubs
Learning outcomes
- Firmly grasp the foundational knowledge of the field
- Develop analytical and problem-solving skills
- Be ready for advanced specialized courses
Course content
- Advanced specialized courses
- Orientation internship & on-the-job training (OJT)
- Team-based real-world projects with businesses
- Professional certificates and supporting digital skills
Learning outcomes
- Apply specialized knowledge to real-world problems
- Accumulate work experience at businesses
- Build a personal portfolio/CV
Course content
- Advanced/elective courses aligned with career orientation
- Graduation thesis or capstone project
- Career seminars and employer networking
- Prepare job applications and mock interviews
Learning outcomes
- Complete the graduation thesis/project meeting learning outcomes
- Confidently apply for positions matching the field
- Graduate on schedule, ready to enter the labor market
Teaching approach & learning environment
In addition to professional knowledge, HUFLIT students regularly take part in extracurricular activities that help develop soft skills, practical thinking and the ability to adapt to a constantly changing labor market.
- Academic competitions and extracurricular activities that enhance expertise
- Thematic workshops and talk shows that help develop soft skills
- Observation and internships at businesses
Course syllabus in detail
Detailed course syllabi for the Public Relations program (objectives, learning outcomes per course, reference materials), updated each academic year on the University's training portal.
Core competencies & outcomes — Public Relations
Foreign-language capability in the communications environment
Graduates reach English level B2 (CEFR), confidently accessing international creative materials and working flexibly with foreign clients and teams.
Mastering technology and creative tools
Proficiently using Adobe Creative Cloud and AI applications in image design and video post-production to optimize efficiency.
Visual thinking & communications aesthetics
A foundational understanding of color, image composition, the art of multimedia storytelling and photography and videography techniques.
Professional video production & motion graphics
Effectively handling the video production process, motion graphics design and multi-platform content production.
The ability to analyze and read media trends
The ability to catch trends quickly and analyze audience tastes to create communications products that spread powerfully.
Well-rounded professional capability
Cultivating a mindset for teamwork following professional processes, problem-solving and withstanding work pressure.
Career opportunities — Public Relations
Content Creation & Creative Media group
- Content Creator
- Copywriter
- Digital content specialist
- Social media communications
Design & Image Post-production group
- Graphic design specialist
- Motion graphics
- Video Editor
- Post-production
Media Production group
- Cameraman/Videographer
- Media producer
- Podcast producer
- Production house staff
Digital Media & Platforms group
- YouTube/TikTok channel manager
- Multi-platform content development specialist
- Digital communications
- Content strategy planning
Valuable scholarships for new students
HUFLIT implements a variety of scholarship and financial support policies with a total value of up to VND 64 billion per year, accompanying students throughout their university journey.
Hundreds of diverse, attractive scholarships for freshmen.
For students who achieve many accomplishments during the school year.
Helps students in difficulty borrow to pay tuition, with no interest to repay.
Admission methods & Tuition
4 flexible admission methods
Subject combinations 2026
Tuition — Public Relations
In 2026, HUFLIT continues to commit not to raise tuition for the entire program.
New students may receive scholarships and access the interest-free student support fund — total value up to VND 64 billion/year.
Student handbook
New student guide
Enrollment guidance, start-of-term procedures, and student ID.
- PDF version
- Flip-book
