HUFLIT Marketing: Creativity, Technology & Brand Strategy in the Digital Age
A viral TikTok video with millions of views or a campaign that captures the right consumer insight can help a brand generate a surge in sales within hours. In the digital age, Marketing is no longer simply about advertising—it is where creativity, technology, and data come together. Embracing these trends, the Marketing programme at HUFLIT is designed with a practical, application-oriented approach. Leveraging HUFLIT's strengths in foreign language and technology education, the programme equips students with the skills to master Digital Marketing tools and confidently pursue careers in international business environments.
HUFLIT Marketing: The Programme for Those Who Want to Make an Impact Through Creativity and Strategy
The Marketing programme at HUFLIT provides specialised training in market research, brand building, Digital Marketing, and content strategy. Students develop creative thinking, data analysis skills, and the ability to apply technology while gaining hands-on experience with real-world Marketing processes. HUFLIT's distinctive strength lies in its over 30 years of experience in foreign language and technology education, helping students stay ahead of global trends and adapt to multicultural environments. This programme offers an ideal career path for dynamic young people who are passionate about communication and aspire to excel in Digital Marketing or e-commerce.
In modern Marketing, competitive advantage comes not only from creative ideas but also from technology, data, and foreign language skills.
Why study Marketing at HUFLIT?
Foreign Language – An Advantage in the Marketing Environment
Building on over 30 years of experience in foreign language education, the programme enables students to confidently present creative ideas, research customer insights, and implement marketing campaigns in international markets.
Scholarships & Student Financial Support
Nearly 64 billion VND is available in scholarships and student financial support, including 40 billion VND in Freshman Scholarships, 11 billion VND in Talent Scholarships, and 13 billion VND in interest-free tuition loan funds. The University also guarantees no tuition fee increases throughout the entire programme.
Experiential Learning for Holistic Development
Learning through experience by participating in academic competitions, clubs, workshops, extracurricular activities, and corporate internships, helping students develop holistically in terms of knowledge, skills, and confidence.
Technology Integration & Digital Marketing
Offering distinctive training that focuses on the art of storytelling combined with data analytics and integrated communications in the digital age.
Learning Through Real-World Projects
Creating marketing plans, setting up digital advertising campaigns, and optimising campaign budgets through project-based learning directly in the classroom.
Building Connections with a Broad Network of Marketing Agencies
Working closely with leading brands to provide early opportunities for students to gain hands-on experience in professional and creative advertising environments.
Curriculum — Marketing
The program follows a clear progression: from foundational knowledge, foreign languages and core disciplinary skills to hands-on internships and a graduation thesis.
Course content
- Citizenship orientation week and university study orientation
- Physical Education; National Defense & Security Education
- Political theory and general law
- Foundational English & introduction to the field
Learning outcomes
- Master university study methods: self-study, presentation, teamwork
- Meet the required English entry standard
- Understand the field overview and career orientation
Course content
- Core disciplinary and interdisciplinary courses
- Research methods & critical thinking
- Specialized foreign language
- Extracurricular activities and academic clubs
Learning outcomes
- Firmly grasp the foundational knowledge of the field
- Develop analytical and problem-solving skills
- Be ready for advanced specialized courses
Course content
- Advanced specialized courses
- Orientation internship & on-the-job training (OJT)
- Team-based real-world projects with businesses
- Professional certificates and supporting digital skills
Learning outcomes
- Apply specialized knowledge to real-world problems
- Accumulate work experience at businesses
- Build a personal portfolio/CV
Course content
- Advanced/elective courses aligned with career orientation
- Graduation thesis or capstone project
- Career seminars and employer networking
- Prepare job applications and mock interviews
Learning outcomes
- Complete the graduation thesis/project meeting learning outcomes
- Confidently apply for positions matching the field
- Graduate on schedule, ready to enter the labor market
Teaching approach & learning environment
In addition to professional knowledge, HUFLIT students regularly take part in extracurricular activities that help develop soft skills, practical thinking and the ability to adapt to a constantly changing labor market.
- Academic competitions and extracurricular activities that enhance expertise
- Thematic workshops and talk shows that help develop soft skills
- Observation and internships at businesses
Course syllabus in detail
Detailed course syllabi for the Marketing program (objectives, learning outcomes per course, reference materials), updated each academic year on the University's training portal.
Core competencies & outcomes — Marketing
Foreign Language Proficiency in the Marketing Environment
Graduates achieve B2-level English proficiency (TOEIC 600), enabling them to communicate confidently, conduct research, present marketing campaigns, and work with agencies and international partners.
Mastering Technology and Digital Marketing
Using digital advertising platforms and AI to create visual and video content and optimise campaign budgets.
Strong Foundation in Marketing Principles & Practices
Mastering market research, brand building, consumer behaviour, and pricing strategy.
Digital Platform & Event Management Skills
Effectively developing integrated marketing communication (IMC) campaigns, managing digital content, and organising events.
Marketing Data Analysis & Evaluation Skills
Analysing market feedback data to evaluate advertising effectiveness and flexibly adjust marketing budgets.
Comprehensive Professional Competencies
Developing the ability to work effectively in high-intensity team environments, adapt quickly to emerging trends, and uphold marketing ethics.
Career opportunities — Marketing
Business & Brand Management
- Marketing Specialist
- Brand Management Specialist
- Market Research Specialist
- E-Commerce Specialist
Media & Advertising
- Content Creator
- Copywriter
- Digital Marketing Specialist
- Account Executive
- Media Planner
E-commerce & Digital Platforms
- E-Commerce Platform Operations Specialist
- Digital Content Management Specialist
- Performance Marketing Specialist
- Marketing Data Analyst
Organisations & Social Projects
- Communications Specialist
- Community Development Specialist
- Communications Project Manager
- Event Management Specialist
Valuable scholarships for new students
HUFLIT implements a variety of scholarship and financial support policies with a total value of up to VND 64 billion per year, accompanying students throughout their university journey.
Hundreds of diverse, attractive scholarships for freshmen.
For students who achieve many accomplishments during the school year.
Helps students in difficulty borrow to pay tuition, with no interest to repay.
Admission methods & Tuition
4 flexible admission methods
Subject combinations 2026
Tuition — Marketing
In 2026, HUFLIT continues to commit not to raise tuition for the entire program.
New students may receive scholarships and access the interest-free student support fund — total value up to VND 64 billion/year.
Student handbook
New student guide
Enrollment guidance, start-of-term procedures, and student ID.
- PDF version
- Flip-book
