1. General Introduction
In an era when media dominates every aspect of social life, the Public Relations (PR) field is not only a tool for organizations to build an image, but also a strategic bridge between organizations and their publics. With its dynamic, creative nature and high demand for adaptability, this discipline increasingly attracts young people who love communication, media, and building social relationships.
At HUFLIT (Ho Chi Minh City University of Foreign Languages & Information Technology), the PR program is designed with a practical orientation, balancing theory and application. Students won’t just learn “what PR is,” but will be trained to perform in highly competitive and volatile environments. HUFLIT students will experience a dynamic, modern learning environment, accompanied by experienced lecturers and early real-world exposure.
2. Major Code, Training Duration
- Major code: 7320108
- Training duration: 3.5 years
3. Distinctive Highlights of the Program
- Practice-oriented training aligned with industry needs: The curriculum is built with an applied approach, helping students not only master PR theory but also develop capabilities in event management, strategic communication, teamwork, and effective public dialogue.
- Diverse courses matching real work environments: Students take specialized subjects such as Corporate Communication, Event Management, Public Relations Skills, Press Release Writing, Organizational Communication, Multimedia Communication, Digital & Social Media PR, Crisis Communication Management, and more.
- Holistic development of professional skills and attitudes: Beyond major knowledge, students are trained in soft skills such as presentation, communication, problem solving, critical thinking, teamwork, along with English proficiency and media technology skills to adapt to diverse domestic and international professional environments.
4. Skills Acquired After Graduation
Graduates will have:
- The skills to design and implement comprehensive communication strategies for organizations
- Event management, PR writing, media product design, and content production skills
- Ability to apply new media, social networks, and digital tools in communication
- Skills in public dialogue, image building, and crisis communication
- Teamwork, professional communication, flexible problem solving
- Proficiency in English (specialized), media software, and creative thinking
5. Teaching Methods
The PR program at HUFLIT emphasizes a “learning by experience” method. Students learn through real projects, simulated PR situations, practice organizing events, teamwork on communication proposals, and internships at media companies, event organizers, press agencies, or large enterprises. Lecturers combine theory teaching with real case studies, hold workshops with industry experts, and help students quickly approach professional trends and modern media technologies.
6. Curriculum Structure
The PR curriculum at HUFLIT is built on an interdisciplinary foundation combining knowledge of society, culture, communication, and technology:
- Basic knowledge: Economics, Sociology, Media & Culture, Intercultural Communication
- Major knowledge: Corporate Communication, Digital PR, Event Organization, Media Relations, Social Media Communication, Journalism Writing Skills, Multimedia Communication Design
- Language & Technology: Specialized English, Media software applications, Digital Marketing
Professional practice: Communication projects, internships in enterprises, graduation thesis
7. Career Opportunities
Graduates of the PR major can work in many diverse positions within media organizations, enterprises, and multi-national companies:
- Internal communications specialist, corporate communications
- Event organizer, press relations, external communications, product PR
- Editor, reporter, digital content creator
- Customer relations, public relations staff
- Marketing communications specialist, content creator
- Communications personnel in NGOs, state agencies, schools, international organizations
With solid professional skills, creativity, and flexible communication thinking, HUFLIT students are fully equipped to build a long-term career and go far in this dynamic field.
If you love connecting with people, enjoy creativity, and are passionate about storytelling through images, words, or events — then the Public Relations program at Ho Chi Minh City University of Foreign Languages and Information Technology (HUFLIT) is the perfect place to begin your professional journey.
