Event Organiser: The Hottest or the ‘Toughest’ Profession?

What is an event organiser?

An event organiser is a person responsible for planning, organising and carrying out events. Some common events such as conferences, seminars, product launches, team building, gala dinners, exhibitions, sports events, festivals, and so on.

The work of an event organiser is not simply arranging the venue and time but also includes building a creative concept and managing the budget. At the same time, you also need to coordinate with suppliers (venue, equipment, catering, MC, artists), supervise setup, handle arising situations and evaluate effectiveness after the event.

The current recruitment demand for event organisers

The recruitment demand for event organisers has increased strongly due to many factors. Enterprises realise that experiential marketing brings much higher effectiveness than traditional advertising. A well-organised event not only creates a direct impression on attending customers but also spreads widely on social media thanks to content shared by the attendees themselves.

According to data from VietnamWorks – Vietnam’s leading recruitment platform – in 2024, there were more than 12,000 recruitment posts for positions related to this profession. This figure increased by 35% compared to 2023, showing that market demand is very large.

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Job description of an event organiser

The work of an event organiser is very diverse and complex, requiring the practitioner to have the ability to multitask and handle things flexibly. Below are the main duties they need to perform.

Coordinating with related parties

Coordinating with related parties is the throughline duty of an event organiser, from working with clients and suppliers to internal teams and guests. The work requires the ability to communicate, negotiate and build relationships effectively. This helps ensure the parties coordinate smoothly, handle arising issues well and work together towards the event’s common goal.

Planning to organise the event

This is the most important stage, deciding 70% of the event’s success. The specialist needs to build a creative concept suited to the goal and audience; make a detailed timeline from preparation to after the event. In addition, you also need to make a specific budget for each cost item; choose a venue suited to the scale and nature of the event; design the programme with attractive activities.

Controlling the process during implementation

The event organiser is responsible for supervising and coordinating the entire implementation process. They monitor the progress of departments and suppliers to ensure it is on plan. On the day the event takes place, the specialist directly handles arising situations.

Setting up periodic reports

The specialist needs to make reports before, during and after the event for superiors or clients. The report reflects progress, the actual situation, effectiveness and arising issues. After the event, the content focuses on evaluating the results, budget and feedback. This is the basis for drawing experience and optimising for the following programmes.

Advising the leadership

Based on experience and market understanding, the specialist plays the role of event-strategy advisor. They propose ideas suited to marketing goals and new trends. At the same time, they analyse the feasibility, risks and effectiveness of each option. This capacity helps the specialist enhance their value and promotion opportunities.

Building an event-data repository

A professional specialist always systematises data from the events they have organised. The data repository includes suppliers, venues, processes, timelines and document templates. Storing it helps save time, limit repeated errors and enhance implementation efficiency for future projects.

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What does an event organiser study?

To become an event organiser, you can choose many different training paths. The most suitable fields include:

• Public Relations (PR): This field trains communication skills, image building, media-event organisation and crisis management. This is the most direct field for the event-organisation profession.
• Event Management or Event and Festival Administration: Some universities have opened specialised fields on event organisation, providing comprehensive knowledge from theory to practice.
• Marketing: This field helps you clearly understand marketing strategy, customer behaviour and brand building through events.
• Business Administration: This is a foundation in management, operation and finance, useful for managing event projects.
• Hotel, Restaurant and Tourism Management: This field trains service skills, hospitality management and event organisation in the tourism industry.
• Multimedia Communication: Communication provides knowledge of content production, digital communication, livestreaming and video.
• Event Directing or Stage Directing: This field focuses on staging, performing arts and creating visual experiences.

How much does an event organiser earn?

The salary of an event organiser is quite attractive and increases quickly with experience. According to data from Glints Vietnam – a reputable recruitment platform specialising in high-professional positions – the average salary is as follows:

• Entry-level event staff (0-1 year of experience): 7-12 million VND/month.
• Event organiser (2-3 years of experience): 12-20 million VND/month.
• Senior specialist (4-5 years of experience): 20-30 million VND/month.
• Team leader/Event manager (5+ years of experience): 30-50 million VND/month.
• Event Director: 50-100 million VND/month or higher depending on company scale.

HUFLIT: The journey to conquer the Event Organisation profession for Gen Z

The Public Relations training programme at HUFLIT is designed comprehensively, combining theory and practice with subjects such as: Event Organisation, Communication Management, Marketing, PR Writing Techniques, Media Relations, Brand Management, Digital Marketing, Production, and so on.

HUFLIT’s special strength is training foreign languages in parallel – an extremely important factor in the event industry. Especially when working with international clients and organising events for multinational companies. Students study specialised PR – Event English, and are able to communicate proficiently and write proposals and briefs in English.

HUFLIT has an extensive partner network with major event companies, communication agencies and enterprises. This helps students have the opportunity to intern in a professional environment and approach real projects early. Many HUFLIT students have been accepted for official employment at their internship place thanks to demonstrating good capacity.

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Frequently asked questions about the event organiser

Below are the common questions about the event organiser, helping you better understand the work, the skills needed and the career opportunities in this field.

What skills does an event staff member need to train?

To succeed in the event-organisation field, staff need to continuously train professional and soft skills. This is to ensure the event takes place smoothly, creatively and with high effectiveness.

• Organisation and project-management skills: This is the foundation – the ability to plan in detail, prioritise work, manage time and coordinate many tasks at once.
• Communication and negotiation skills: This skill is extremely important – communicating with clients, suppliers, the team and guests. You need to know how to listen, understand needs, persuade and negotiate to achieve the best conditions.
• Creativity skills: This factor requires the ability to come up with unique concepts, design impressive experiences and find new solutions to old problems.
• Situation-handling and problem-solving skills: A specialist in this field needs to be calm under pressure, think fast and make accurate decisions in a short time.
• Leadership and teamwork skills: Coordinating a large team, inspiring and resolving conflicts.

Who is suited to pursue the event-organisation profession?

To succeed in the event-organisation field, staff need to continuously train professional and soft skills. This factor is to ensure the event takes place smoothly, creatively and with high effectiveness.

• A dynamic person who likes flexible work: The event profession does not follow fixed administrative hours and often has to work evenings, weekends and overtime when there is an event. If you don’t like sitting in an office 8 hours a day but want diverse work, each project a new experience, this is a suitable profession.
• A person with multitasking ability: You must handle many things at once, switch quickly between tasks and not be overloaded under high pressure.
• A person who loves communicating and building relationships: If you are an extrovert who likes talking, making friends and networking, this profession is very suitable.
• A person with creative thinking: This profession requires a person who likes coming up with new ideas, creating something different and having an aesthetic sense.
• A person sensitive to risk: You need the ability to predict problems before they happen and prepare backup plans.
• A patient and careful person: Event is work that requires meticulousness in the smallest details. A small error can affect the whole event.

What is the promotion roadmap of an event staff member?

Clearly understanding the promotion roadmap in the event-organisation industry will help you orient your career clearly and build suitable skills. From there, you step by step develop from a staff position to higher management roles. A reference roadmap such as:

• Event Assistant/Intern (0-1 year): Supporting basic tasks, learning the process and accumulating experience.
• Event Coordinator (1-2 years): Coordinating departments and managing part of the event under the supervision of a senior.
• Event Executive/Specialist (2-4 years): Independently organising small and medium events, responsible for the entire process.
• Senior Event Specialist (4-6 years): Handling large, complex events and beginning to have an advisory and junior-guidance role.
• Event Manager/Team Leader (6-8 years): Managing a team, supervising many projects at once and being responsible for revenue.
• Senior Event Manager (8-10 years): Managing strategic projects, developing business and building relationships with major clients.
• Event Director/Head of Events (10+ years): Leading the entire event department, deciding strategy and developing the company/department.

The event organiser is an exciting and challenging profession, suited to those who love creativity and dynamism. With rising market demand, attractive income and clear promotion opportunities, this is a career choice worth considering for the young generation. If you want to pursue this profession with a solid training foundation, learn about the Public Relations field at HUFLIT.

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