The Current Situation of E-commerce Staff Recruitment Today

Introduction to the E-commerce industry

E-commerce is a form of buying and selling products and services through online platforms. After the buyer and seller complete the transaction, the goods will be transported to the customer. Consumers can choose to pay on delivery or pay online through Internet Banking and popular e-wallets.

The outstanding point of e-commerce is the ability to shop anytime, anywhere, without being limited by space or time. E-commerce is not a new concept, but has begun to form from about 40 years ago with rudimentary models. Specifically:

• In 1969: CompuServe technology was founded by Dr. John R. Goltz, Jeffery Wilkins together with electrical-engineering students, using a dial-up connection. By the 1980s, CompuServe introduced email and internet services, quickly dominating the early market.
• In 1979: British inventor Michael Aldrich developed a form of electronic shopping by connecting a TV to a transaction-processing computer through a telephone line.
• In 1982: The Boston Computer Exchange was born, playing the role of an online marketplace specialising in buying and selling used computers.
• In 1992: Book Stacks Unlimited officially launched, becoming the world’s first online bookstore.
• In 1994: The Netscape Navigator web browser was introduced and quickly became popular, especially on the Windows platform.
• In 1995: Amazon and eBay appeared, opening a new era for e-commerce, initially focusing on the book field.
• In 1998: PayPal was founded by Max Levchin, Peter Thiel, Luke Nosek and Ken Howery, marking an important step in the online payment system.
• In 1999: Alibaba was born in the role of a multi-model online marketplace such as B2B, C2C and B2C, and still holds an important position to this day.

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The role and benefits of E-commerce staff

E-commerce staff hold an important role in operating, developing and optimising the online business channels of the enterprise. At the same time, this position not only contributes to boosting revenue but also brings many career and income opportunities. Specifically as follows:

Role

E-commerce staff play the role of operating and managing online sales channels such as the website, e-commerce platforms and social media in order to ensure business operations take place effectively. At the same time, you will have to analyse data, deploy sales strategies and coordinate marketing to increase revenue and brand recognition.

Benefits

Unlike the traditional retail model requiring the opening of many branches in different areas, e-commerce helps enterprises remove the distance barrier. Customers just need to access the website or app to select products and receive goods anywhere, domestically or internationally.

Working in the E-commerce field brings many career opportunities with a dynamic environment tied to technology and modern business trends. Besides a competitive income, staff also have the opportunity to develop multiple skills and expand a long-term promotion roadmap.

The “huge” human-resource demand of the E-commerce industry today

According to the e-Conomy SEA 2024 Report published by Google, Temasek and Bain & Company, the scale of Vietnam’s e-commerce market has reached 36 billion USD. Of which online retail accounts for 22 billion USD. The report also forecasts that by 2030, the scale of Vietnam’s e-commerce market can reach from 90 to 200 billion USD.

Besides, the Vietnam E-commerce Association (VECOM) has conducted an annual survey on the level of e-commerce application of enterprises nationwide. The result shows that 26% of the enterprises participating in the survey are deploying business activities on e-commerce platforms, reflecting the strong shifting trend toward the digital environment.

From the above figures, it can be seen that the rapid development of e-commerce is leading to a “huge” human-resource demand. Especially in positions of platform operation, digital marketing, data analysis and business development. This is considered one of the professions with top employment potential and growth prospects in the current period and the future.

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The shortcomings of E-commerce human resources in the 4.0 era

The strong development of e-commerce in the 4.0 era has created a large demand for high-quality human resources who understand technology and digital business. However, reality shows that e-commerce human resources today still have many shortcomings.

E-commerce staff are limited

Although e-commerce develops strongly in the 4.0 era, the human resources in this field still have many limitations in quantity and quality. Many enterprises face difficulty in recruiting personnel who understand both technology and digital marketing. The imbalance between market demand and human-resource capacity makes it hard for enterprises to optimise operating effectiveness.

Graduated students do not have much experience

Most students graduating from disciplines related to e-commerce still lack practical experience. The training programme at many education institutions is still heavy on theory, not keeping up with the fast change speed of the digital market. This makes it hard for students to approach real work, needing much retraining time.

The appearance of many fraudulent behaviours

The rapid development of e-commerce leads to many increasingly sophisticated fraudulent behaviours such as information forgery, stealing customer data, payment fraud or manipulating product reviews. Part of the cause comes from e-commerce human resources not being fully equipped with knowledge of network security and professional ethics.

E-commerce staff lack skills

Many e-commerce staff still lack important skills such as data analysis, digital-platform management, strategic thinking and the ability to adapt to new technology. In addition, soft skills such as online communication, remote teamwork and media-crisis resolution are also not given adequate attention.

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A wide-open future with the E-commerce industry

According to Aglobal – a unit providing Amazon selling services, Vietnam is proud to be in the top 10 countries with the highest e-commerce growth rate in the world. Besides, according to Lao Dong Newspaper, e-commerce revenue in the first 9 months of 2025 reached 305.9 trillion VND.

This figure increased 34.35% compared to the same period last year, showing that the market is clearly recovering and continuing to maintain positive growth momentum. The above data affirms the wide-open future of the E-commerce industry. At the same time, the industry will open up many job and development opportunities for human resources in the digitalisation period.

Why should you study the E-commerce industry at HUFLIT

The E-commerce industry at HUFLIT is the ideal choice for young people who want to keep up with the digital business trend and the modern labour market. With a practical training programme and many attractive scholarships, HUFLIT helps students be ready to work right after graduation.

Teaching method

The E-commerce training programme at HUFLIT is built closely following the practical needs of the digital business market. Students will study the foundational theory and be equipped with real-deployment skills.

Subjects such as building and operating an online store, deploying online advertising, analysing customer behaviour and managing data. Thanks to this, students can quickly adapt to the working environment right after graduation.

Receiving many scholarship opportunities

HUFLIT regularly deploys many valuable scholarship policies to encourage and support students with good study achievements. This also helps considerably reduce the financial burden throughout the study process.

• School Valedictorian scholarship: Students achieving the School Valedictorian title receive 50% of tuition/academic year, maintained throughout the main training time of 3 – 4 years.
• Discipline Valedictorian scholarship: Discipline Valedictorian students receive 25% of tuition/academic year, maintained throughout the main study time.
• Foreign-language course scholarship: A 100% tuition scholarship for the B1 or B2 level English course, helping students strengthen foreign-language capacity – an important factor in the e-commerce field.
• Connection scholarship: Supporting students with difficult circumstances or outstanding achievements through linkage and accompaniment programmes with enterprises.

HUFLIT has the ability to connect with many enterprises

HUFLIT especially focuses on building a network of cooperation with enterprises and organisations operating in the field of e-commerce and digital business. Thanks to this, students have many opportunities to participate in real internships, exchange with industry experts, as well as access job opportunities early right while still at school.

Frequently asked FAQs about E-commerce staff

E-commerce staff are one of the positions many young people care about thanks to the wide-open job opportunities and an attractive income. Below are frequently asked questions helping you better understand the discipline and the working environment.

What discipline does E-commerce study?

E-commerce staff are usually trained from disciplines such as E-commerce, Marketing, Business Administration, International Business, or Information Technology. Of which, the E-commerce discipline helps the learner access comprehensively from business, digital marketing to technology and data management.

What are the environment and salary of E-commerce staff like?

The salary of E-commerce staff usually increases with work experience. For newcomers, the starting income is commonly about 7 – 10 million VND/month, and can rise to 12 – 17 million VND if they already have real skills. With 2 – 3 years of experience, the salary usually reaches 18 – 25 million VND/month.

Besides the fixed salary, people working in this field can also receive additional revenue-based bonuses and KPI bonuses. Or you can work as a freelancer managing stores for many different enterprises to increase income from many sources.

What skills do E-commerce staff need?

To do the job well, E-commerce staff need digital business thinking, online marketing skills, data analysis, store management and an understanding of customer behaviour. Besides, foreign-language ability, teamwork and quick adaptation to technology are also big advantages.

E-commerce staff hold a key role in boosting digital business growth. To meet the increasingly high requirements of the market, investing in methodical training and updating technology is an indispensable factor for both learners and enterprises. Let HUFLIT accompany you on the journey to equip knowledge, skills and career mettle.

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