In an age when every tap on a screen can change the trajectory of a brand, Marketing is no longer a “supporting” discipline — it has become the operational heart of every business.
When information surrounds us, choosing a major becomes more pressured than ever: “What should I study to avoid falling behind?”, “Which field helps me develop myself while keeping up with the times?” The answer gradually emerges for those who dare to choose Marketing — a major imbued with technology, creativity, and trends.

At HUFLIT, Marketing is not just a place to learn theory, but the starting point of a “learn for real – work for real” journey to break through in the digital era. It is where each student has the opportunity to become a dynamic, bold Marketer, ready to open the path to their own unlimited career.

1. DISTINCTIVE FEATURES OF THE PROGRAM

At HUFLIT, the Marketing curriculum is designed with modernity, combining theory and practice to help students develop both professionally and in “real-world” skills. The curriculum is continuously updated in line with industry trends, ensuring students are always ready to integrate into the labor market. Moreover, HUFLIT combines two strategic tools: foreign languages and information technology, creating conditions for students to develop themselves on their future career paths.

Some interesting and appealing courses for students include:

• Digital Marketing & Social Media: Leveraging digital platforms to reach customers. 
• Brand Management & Creative Advertising: Building and maintaining brand image. 
• Data Analysis & Market Research: Understanding customer needs and optimizing strategy. 
• Event Management & E-Commerce: Applying technology in business. 
• Crisis Management & Communication Strategy: Ensuring brand development sustainably. 

Students at HUFLIT also have opportunities to interact with real business environments through internships, specialized workshops, and real-world projects from the early years of university.

Practical courses emphasize soft skill development and help students adapt to real business environments.

2. PROGRAM CODE & DURATION

• Program code: 7340115 
• Training type: Full-time 
• Duration: 3.5 years

3. OUTSTANDING HIGHLIGHTS OF THE TRAINING PROGRAM

• Trend-driven curriculum – “real practice” from school days
  HUFLIT designs the Marketing program based on the continuous movement of the real labor market and aligned with business demands. Students are exposed from foundational knowledge such as Marketing Management, Market Research, to modern specialties like Digital Marketing, Integrated Communication (IMC), SEO, Brand Management, Content Marketing, Data-driven Marketing, …

• In addition to theory, each semester is associated with real projects, group assignments simulating real markets, helping students train strategic thinking, teamwork skills, and quick situational handling.

• Instructors with industry experience – learn from practitioners
  The Marketing faculty at HUFLIT is a combination of academic experts and those actively working in communications, agencies, and large enterprises. Students do not just learn from textbooks, but also receive real-world perspectives on implementing campaigns, building brands, handling crises, …

  Thus, from the lecture hall, students “learn the craft from the craftspeople,” understanding practical demands of the industry and being ready to step into the labor market.

Dynamic learning environment – abundant personal development opportunities
HUFLIT fosters a learning environment that values creativity, critical thinking, and proactiveness. Marketing students always have chances to participate in academic contests, specialized clubs, expert workshops, internship programs at partner enterprises starting from year 2 or 3.

The university also regularly organizes talkshows, job fairs, professional seminars … so that students can directly connect with employers, expand their networks, and shape clearer career directions

4. SKILLS ACQUIRED AFTER GRADUATION

• Market and consumer behavior analysis skills: understanding market research, interpreting consumer data, reading insights to build suitable strategies.
  
• Brand building and management skills: designing brand strategy, developing brand image and positioning.
  
• Planning and executing marketing campaigns: planning overall campaigns, operating both traditional and digital marketing across multiple platforms (Facebook, Instagram, TikTok, Google Ads, …).
  
• Creative content and communication skills: writing PR content, building social media content, designing creative ad ideas to attract attention.
  
• Strategic thinking and problem-solving skills: detecting problems in business activities and developing appropriate marketing solutions.
  
• Teamwork and professional communication: collaborating in project teams, presenting, negotiating, and interacting in a business environment.
  
• Skills to use marketing support technology tools: proficiency in data analytics and campaign effectiveness measurement tools (Google Analytics, Meta Business Suite, SEO Tools, …).
• Specialized English skills: having professional courses in English helps students build solid English for work in international environments.

5. CAREER OPPORTUNITIES

With a solid knowledge foundation, real-world skills, and modern thinking, HUFLIT Marketing graduates can confidently apply for diverse roles such as:

• Digital Marketing Specialist: plan, run, and optimize digital ad campaigns on platforms like Facebook, Google, TikTok, Instagram, … 
• Content Marketing Specialist / Copywriter: create content for websites, social media, email marketing, video scripts, brand slogans, … 
• Market Researcher: collect, analyze customer data, competitor data to advise business strategy 
• Brand Manager (Brand Executive): build, maintain, and develop brand image, positioning brands in customers’ minds 
• PR / Communications Specialist (PR Executive): manage public relations, organize events, handle media and communication crises 
• Media Planner / Strategic Planner: design media plans, allocate ad budgets, advise on overall communication strategy 
• Marketing Manager: after gaining experience, lead marketing teams, build brand development strategies, and take responsibility for overall marketing campaigns

Additionally, HUFLIT Marketing students hold great potential to:

• Start businesses in the fields of advertising, digital communication, e-commerce, …
  
• Freelance in content writing, page management, digital advertising for various brands
  
• Work at multinational companies, advertising agencies, creative media firms, or large domestic and international corporations

🔗 Learn more and apply at: https://tuyensinh.huflit.edu.vn