HUFLIT's Marketing Program: Creativity, Technology and Brand Strategy in the Digital Age
A million-view TikTok video or a viral campaign with the right insight can help a brand's sales explode in just a few hours. In the digital age, Marketing is no longer pure advertising but the intersection of creativity, technology and data. Anticipating that trend, the Marketing program at HUFLIT is designed along a practical, application-oriented direction. Leveraging a foundation in foreign languages and technology, the university helps students master Digital Marketing tools to confidently conquer the international business environment.
HUFLIT's Marketing program: the program for those who want to create influence through creativity and strategy
The Marketing program at HUFLIT provides in-depth training in market research, brand building, Digital Marketing and content strategy. Students are equipped with creative thinking, data-analysis capability, technology application and experience of real Marketing processes from the classroom. HUFLIT's outstanding strength is a launchpad of more than 30 years of foreign-language and technology training, helping students master global trends and adapt to multicultural environments. This is an ideal career-development opportunity for dynamic young people who love communications and want to break through in Digital Marketing or e-commerce.
In modern Marketing, advantage comes not only from creative ideas but also from technology, data and foreign-language capability.
Why study Marketing at HUFLIT?
Foreign languages – an advantage in the marketing environment
Building on more than 30 years of experience in foreign-language training, the program helps students confidently present creative ideas, research customer insights and deploy marketing campaigns in the international market.
Scholarships & Student Support Funds
Nearly VND 64 billion in scholarships and student support, including VND 40 billion in Freshman scholarships, VND 11 billion in Talent scholarships and VND 13 billion in an interest-free tuition loan fund; with a commitment not to raise tuition throughout the program.
An experiential environment for well-rounded student development
Learning goes hand in hand with experience through academic competitions, clubs, workshops, extracurricular activities and business internships, helping students develop knowledge, skills and character in a well-rounded way.
Integrating technology & Digital Marketing
Distinctive training that focuses on developing the art of storytelling combined with data analysis and integrated communications for the digital age.
Learning through real projects
Building plans directly, setting up digital advertising and optimizing campaign budgets (Project-based Learning) right in the classroom.
Connecting to a broad network of communications agencies
Deeply engaging with major brands, creating opportunities to gain hands-on experience in a professional, creative advertising environment from early on.
Curriculum — Marketing
The program follows a clear progression: from foundational knowledge, foreign languages and core disciplinary skills to hands-on internships and a graduation thesis.
Course content
- Citizenship orientation week and university study orientation
- Physical Education; National Defense & Security Education
- Political theory and general law
- Foundational English & introduction to the field
Learning outcomes
- Master university study methods: self-study, presentation, teamwork
- Meet the required English entry standard
- Understand the field overview and career orientation
Course content
- Core disciplinary and interdisciplinary courses
- Research methods & critical thinking
- Specialized foreign language
- Extracurricular activities and academic clubs
Learning outcomes
- Firmly grasp the foundational knowledge of the field
- Develop analytical and problem-solving skills
- Be ready for advanced specialized courses
Course content
- Advanced specialized courses
- Orientation internship & on-the-job training (OJT)
- Team-based real-world projects with businesses
- Professional certificates and supporting digital skills
Learning outcomes
- Apply specialized knowledge to real-world problems
- Accumulate work experience at businesses
- Build a personal portfolio/CV
Course content
- Advanced/elective courses aligned with career orientation
- Graduation thesis or capstone project
- Career seminars and employer networking
- Prepare job applications and mock interviews
Learning outcomes
- Complete the graduation thesis/project meeting learning outcomes
- Confidently apply for positions matching the field
- Graduate on schedule, ready to enter the labor market
Teaching approach & learning environment
In addition to professional knowledge, HUFLIT students regularly take part in extracurricular activities that help develop soft skills, practical thinking and the ability to adapt to a constantly changing labor market.
- Academic competitions and extracurricular activities that enhance expertise
- Thematic workshops and talk shows that help develop soft skills
- Observation and internships at businesses
Course syllabus in detail
Detailed course syllabi for the Marketing program (objectives, learning outcomes per course, reference materials), updated each academic year on the University's training portal.
Core competencies & outcomes — Marketing
Foreign-language capability in the marketing environment
Graduates reach English B2 (TOEIC 600), confidently communicating, researching materials, presenting Marketing campaigns and working with agencies and foreign partners.
Mastering technology and Digital Marketing
Using digital advertising platforms and using AI to create image and video content and optimize campaign budgets.
Mastering Marketing principles & practices
Mastering the principles of market research, brand building, customer behavior and pricing strategy.
The ability to manage digital platforms & events
Effectively handling the setup of integrated marketing communications (IMC), digital content management and event organization.
The capacity to analyze & evaluate Marketing data
Analyzing feedback data from the market to evaluate advertising effectiveness and flexibly adjust the marketing budget.
Well-rounded professional capability
Cultivating high-intensity teamwork skills, the ability to adapt quickly to trends and marketing ethics.
Career opportunities — Marketing
Enterprises & brands group
- Marketing specialist
- Brand management specialist
- Market research specialist
- E-commerce specialist
Communications & advertising group
- Content Creator
- Copywriter
- Digital Marketing specialist
- Account Executive
- Media Planner
E-commerce & digital platforms group
- E-commerce platform operations specialist
- Digital content management specialist
- Performance Marketing specialist
- Marketing data analysis specialist
Organizations & social projects group
- Communications specialist
- Community development specialist
- Communications project management specialist
- Event organization specialist
Valuable scholarships for new students
HUFLIT implements a variety of scholarship and financial support policies with a total value of up to VND 64 billion per year, accompanying students throughout their university journey.
Hundreds of diverse, attractive scholarships for freshmen.
For students who achieve many accomplishments during the school year.
Helps students in difficulty borrow to pay tuition, with no interest to repay.
Admission methods & Tuition
4 flexible admission methods
Subject combinations 2026
Tuition — Marketing
In 2026, HUFLIT continues to commit not to raise tuition for the entire program.
New students may receive scholarships and access the interest-free student support fund — total value up to VND 64 billion/year.
Student handbook
New student guide
Enrollment guidance, start-of-term procedures, and student ID.
- PDF version
- Flip-book
