HUFLIT Marketing Programme: Creativity, Technology and Brand Strategy in the Digital Age

HUFLIT Marketing programme: the programme for those who want to create influence with creativity and strategy

The Marketing programme at HUFLIT provides in-depth training in market research, brand building, Digital Marketing, integrated communication and content strategy in a modern business environment.

The programme focuses on simultaneously developing creative thinking, data-analysis ability and the capacity to apply technology in Marketing activity. From building social-media content and running digital ads to analysing customer behaviour, HUFLIT Marketing students experience the real Marketing process right while still in the lecture hall.

Built on a foundation of more than 30 years of foreign language and information technology training, the HUFLIT Marketing programme helps students have the ability to approach global Marketing trends, work in a multicultural environment and adapt to the modern labour market.

This is a programme suited to those who:

• Love creativity and communication
• Are interested in brands and user behaviour
• Like a dynamic and continuously innovating environment

Wish to develop in the field of digital marketing, communication or e-commerce

“In modern Marketing, the advantage comes not only from creative ideas but also from technology, data and foreign language ability.”

The training roadmap of the HUFLIT Marketing programme

Refer to admissions information and register for scholarship consideration at HERE

Why study Marketing at HUFLIT?

• Foreign language strength in the global Marketing environment

Inheriting a foundation of more than 30 years of application-oriented foreign language training, HUFLIT Marketing students are equipped with English capacity to directly research specialised materials, update international trends and work in a multicultural environment.

• Learning through real projects and campaigns

The programme applies the Project-based Learning method, helping students directly take part in building communication plans, developing content and deploying Marketing campaigns with a practical perspective.

• Integrating technology & Digital Marketing

Students get access to Digital Marketing tools, digital advertising platforms, data analysis and the application of AI in content creation, campaign optimisation and user-behaviour research.

• Enterprise network & comprehensive experiential environment

HUFLIT connects with enterprises, communication agencies and many brands in diverse fields to expand workshop, internship and career-experience opportunities for students early on.

Not only learning professional knowledge, students also take part in extracurricular activities, academic competitions and thematic talkshows to develop soft skills, practical thinking and the ability to adapt to the constantly changing labour market.

Students have the opportunity to take part in:

• • Academic competitions and extracurricular activities that raise professional expertise
  • Thematic workshops and talkshows that help train soft skills
  • Internships at enterprises

• Many valuable scholarships for new students

HUFLIT deploys a diverse range of scholarship and financial-support policies with a total value of up to 64 billion VND, to accompany students on their university journey. This is an opportunity for learners to reduce financial pressure and confidently develop their abilities in a modern, international learning environment.

• • The New Student Scholarship Fund comprises hundreds of diverse and attractive scholarships, with a total value of up to 40 billion VND
  • The in-year scholarship and reward fund for students who achieve many accomplishments, with a total value of up to 11 billion VND
  • The interest-free student support fund of 13 billion VND: helps students in difficult circumstances borrow money to pay tuition without paying interest

Refer to admissions information and register for scholarship consideration at HERE

Core competencies & learning outcomes of the HUFLIT Marketing programme

Following the digital-transformation trend and the strong development of e-commerce, the demand for Marketing personnel with technology, data and foreign language capacity is increasing at both domestic and international enterprises.

• Foreign languages in an international Marketing environment

Graduating students reach an English capacity equivalent to at least B2 (equivalent to TOEIC 600) according to the 6-level Foreign Language Competency Framework for Vietnam, able to communicate, read and understand specialised materials and present Marketing ideas in an international corporate environment.

• Mastery of technology & Digital Marketing

Students get access to:

• • Digital Marketing tools
  • Digital advertising platforms
  • Data-analysis tools
  • The application of AI in content creation and campaign optimisation
  • Platforms supporting user-behaviour research.

Besides Marketing expertise, learners also train digital thinking and the ability to apply technology in a modern communication environment.

• Expertise according to career orientation

Students are able to:

• • Conduct market research
  • Build brand strategy
  • Develop communication content
  • Deploy integrated marketing campaigns
  • Analyse customer behaviour
  • Manage communication and digital marketing activities
• Autonomy & soft skills

Besides expertise, students also train:

• • Creative and critical thinking
  • Teamwork skills
  • Communication and presentation ability
  • Project-management skills
  • The ability to adapt to a constantly changing communication environment.

Career opportunities of the HUFLIT Marketing programme

With the professional, technology and foreign language foundation equipped at HUFLIT, graduates can work in many different fields:

• Enterprise & brand sector
• • Marketing specialist
  • Brand-management specialist
  • Market-research specialist
  • E-commerce specialist
•  Communication & advertising sector
• • Content Creator
  • Copywriter
  • Digital Marketing specialist
  • Account Executive
  • Media Planner
• E-commerce & digital-platform sector
• • E-commerce platform operation specialist
  • Digital-content management specialist
  • Performance Marketing specialist
  • Marketing data-analysis specialist
• Organisation & social-project sector
• • Communication specialist
  • Community-development specialist
  • Communication project-management specialist
  • Event organisation specialist

04 flexible admission methods with optimal tuition

Admission methods

Candidates interested in the HUFLIT Marketing programme can register for admission via 4 flexible methods:

• Consideration of high-school academic transcript results
• Consideration of 2026 high-school graduation exam results
• Consideration of the VNU-HCM Competency Assessment exam results
• Direct admission according to the regulations of the Ministry of Education and Training

Admission combinations for the HUFLIT Marketing programme 2026

• D01 – Mathematics – Literature – English
• A01 – Mathematics – Physics – English
• D07 – Mathematics – Chemistry – English
• X27 – Mathematics – Industrial Technology – English
• X25 – Mathematics – Economics & Law Education – English
• X26 – Mathematics – Informatics – English
• D11 – Literature – Physics – English
• D14 – Literature – History – English

Tuition of the HUFLIT Marketing programme

In 2026, HUFLIT continues to commit to no increase in tuition for the whole course. The tuition applied to students of the 2026 cohort is as follows:

• General knowledge: 1,230,000 VND/credit (Physical Education, National Defence Education, Politics)
• Specialised knowledge: 1,330,000 VND/credit

In addition, new students also have the chance to receive scholarships (New Student Scholarship, Talent Scholarship) and access the interest-free student support fund with a total value of up to 64 billion VND/year.

Refer to admissions information and register for scholarship consideration at HERE