HUFLIT’s Public Relations Major: The Art of Shaping Perception in the Digital Media Era

At HUFLIT, what makes a different kind of PR expert in the digital age?

The Public Relations major at HUFLIT provides in-depth training in building brand image, communications management and connecting businesses with the public in a digital media environment.

The programme helps students develop the ability to build communications strategies, manage brand image, handle communications crises and connect businesses with the public in a digital environment. In addition, learners are trained in hands-on specialisations such as corporate communications, press relations, internal communications, event organisation and multi-platform content production.

Built on a foundation of more than 30 years of foreign language and information technology training, HUFLIT’s Public Relations programme helps students develop communication ability, the ability to apply communications technology and adapt to a multi-platform, multicultural working environment.

This is a major suited to those who:

• Love communications, brand building, public relations and community connection
• Have the ability to communicate and connect with people
• Are interested in brands, social trends and public behaviour
• Wish to develop in PR, communications or brand building

“When information spreads at the speed of a click, the ability to connect and build trust becomes an important value for those in the public relations profession.”

The training roadmap of HUFLIT’s Public Relations major

Refer to admissions information and register for scholarship consideration at HERE

Why study Public Relations at HUFLIT?

A foreign language strength in the modern communications environment

Inheriting a foundation of more than 30 years of application-oriented foreign language training, HUFLIT Public Relations students are equipped with English ability so they can directly research specialised materials, work with international partners and adapt to a multicultural communications environment.

Learning through real projects and campaigns

The programme applies Project-based Learning and Case Study methods, helping students develop the ability to:

• Build corporate communications strategies
• Manage brand image
• Carry out multi-platform communications campaigns
• Handle crises and real communications situations

Students not only learn theory but also experience the working environment of the PR field right from their first years at university.

Integrating technology & digital media

Alongside professional knowledge, students also access:

• Digital Marketing
• Multi-platform communications
• Social media management tools
• The application of AI in content creation and communications data analysis

This helps learners adapt better to the digital media environment that is constantly changing.

An experiential environment that helps students develop in a well-rounded way

Alongside the programme of professional knowledge, HUFLIT students also regularly take part in extracurricular activities that help develop soft skills, practical thinking and the ability to adapt to a continuously changing labour market.

• Academic competitions and extracurricular activities that enhance expertise
• Thematic workshops and talkshows that help hone soft skills
• Observation visits and internships at businesses
• Start-up support programmes

Many valuable scholarships for new students

HUFLIT deploys a diverse range of scholarship and financial support policies with a total value of up to 64 billion, in order to accompany students on their university journey. This is a chance for learners to reduce financial pressure and confidently develop their abilities in a modern, international learning environment.

• The New Student Scholarship Fund comprises hundreds of diverse, attractive scholarships with a total value of up to 40 billion VND
• The in-year scholarship & reward fund for students who achieve many accomplishments, with a total value of up to 11 billion VND
• The interest-free Student Support Fund of 13 billion VND: helps students in difficult circumstances borrow money to pay tuition without paying interest

Refer to admissions information and register for scholarship consideration at HERE

Core competencies & Learning outcomes of HUFLIT’s Public Relations major

Students are equipped with a “foreign languages – technology – expertise” foundation to adapt to the modern communications environment.

Foreign languages in the international communications environment

Graduates reach English ability equivalent to level 4 (B2) [NT1.1]on the Common European Framework of Reference, able to communicate, present and edit communications content in an international environment.

Mastering technology & digital media

Students access:

• Social media platform management tools
• Content design and production software
• The application of AI in content creation
• Communications data and public behaviour analysis tools

Alongside their PR expertise, learners also develop the ability to adapt to digital media trends and the constant change of technology.

Career-oriented expertise

Students are able to:

• Build communications strategies
• Handle communications crises
• Manage brand image
• Carry out corporate communications and internal communications plans
• Write and edit communications content
• Carry out PR campaigns across many platforms
• Organise events

Autonomy & soft skills Beyond their expertise, students are also trained in:

• Communication and presentation skills
• Teamwork ability
• Creative and critical thinking
• Situation-handling ability
• The ability to adapt to a fast-changing communications environment

Career opportunities in the Public Relations major

With the professional, foreign language and technology foundation equipped at HUFLIT, graduates can work in many different fields:

The Business, Communications, Advertising & Events sector

• Public Relations specialist (PR Executive)
• Event Organisation specialist
• Content Creation specialist (Content Creator/Copywriter)
• Customer Management specialist (Account Executive)

The Business & Corporation sector

• Internal Communications specialist
• Press Relations specialist
• Brand Management specialist
• Corporate Communications specialist
• The Press & Multimedia Communications sector
• Editor
• Reporter
• Digital Content Production specialist
• Communications Platform Management specialist

The Community Organisation & External Relations sector

• Community Communications specialist
• External Relations specialist
• Social Communications project coordinator
• Communications specialist for non-governmental organisations (NGOs)

HUFLIT 2026 Public Relations admission information

Admission methods

Candidates interested in the Public Relations major can register for admission via 4 flexible methods:

• Consideration of upper secondary transcript results
• Consideration of 2026 upper secondary graduation exam results
• Consideration of the VNU-HCM Competency Assessment exam results
• Direct admission according to the regulations of the Ministry of Education and Training

HUFLIT 2026 Public Relations admission subject combinations

• D01 – Literature – Maths – English
• D14 – Literature – History – English
• D15 – Literature – Geography – English
• X78 – Literature – Economic & Legal Education – English
• D09 – Maths – History – English
• D10 – Maths – Geography – English
• X25 – Maths – Economic & Legal Education – English

Tuition for HUFLIT’s Public Relations major

In 2026, HUFLIT continues to commit to not raising tuition for the whole course. The tuition applied to the 2026 cohort is as follows:

• General knowledge: 1,230,000 VND/credit (Physical Education, National Defence Education, Politics)
• Specialised knowledge: 1,330,000 VND/credit
• In addition, new students also have the chance to receive scholarships (New Student scholarship, Talent scholarship) and access the interest-free Student Support Fund with a total value of up to 64 billion VND/year.

Refer to admissions information and register for scholarship consideration at HERE