How many job positions are there in e-commerce?

E-commerce is not simply selling online. It is a vast ecosystem with many different groups of roles:

Operations – business: managing storefronts on e-commerce platforms, running websites, processing orders, customer care, and so on.
Marketing – content: digital marketing, multi-platform advertising, content creation, video shooting and editing, live-stream selling, and so on.
Technology – data: website administration, user data analysis, optimising the customer experience.
Logistics – supply chain: warehouse and transport management, delivery, optimising shipping costs, and so on.

This diversity makes e-commerce a field that “opens the door” to many different kinds of ability, and it suits dynamic, quick-thinking, technology-loving Gen Z particularly well. It is easy to see that anyone with the right capabilities can find a position and a role in e-commerce. Before looking at which major to study in order to work in this appealing field, let us look at what the E-Commerce major covers and teaches in the next section.

Website administration and user data analysis are among the roles found in the E-Commerce field

Digital marketing, multi-platform advertising, content creation, video shooting and editing and live-stream selling are powerful tools supporting the e-commerce market

What is the E-Commerce major?

E-Commerce is a major within the economics group that combines business with digital technology to help businesses carry out buying, selling, marketing and transactions online.

Students in this field engage with areas of knowledge such as:

Managing and running websites and e-commerce platforms.
Content marketing, digital marketing and brand building, and so on.
Logistics and supply chain management.
Analysis of customer data and consumer behaviour.

The defining features of e-commerce are its high applicability and its ability to adapt quickly to market change.

Which major should you study to work in e-commerce?

To work and grow over the long term in e-commerce, Gen Z might consider the following majors:

E-Commerce: the most direct and comprehensive route, suited to platform operations, digital business and online platform management roles.
Marketing / Digital Marketing: suited to those who enjoy content creation, advertising, live-streaming and brand building on digital platforms.
Business Administration: provides a foundation in management and operations, suited to those aiming for managerial positions or an online start-up.
Information Technology / Management Information Systems: suited to the technical and data side, and to optimising e-commerce systems.
Logistics & Supply Chain Management / International Business: an important choice as the growth of e-commerce drives demand for delivery, warehousing, trade and international business.

Among these, E-Commerce remains the choice that “goes straight to the point” for Gen Z who want to study the right major and work in the right profession within the digital economy.

Forecasts suggest that by 2030 Vietnam’s labour market will see an explosion in fields related to technology and the digital economy. Within that trend, e-commerce is not a passing fad but a field with sustainable growth potential, opening many career opportunities for Gen Z who choose their major early and invest in it seriously.

Choose HUFLIT – A solid step in preparing for a global career

In a constantly shifting labour market, choosing the right major is not enough on its own; what matters more is studying in an environment that helps you adapt, integrate and grow over the long term. At HUFLIT, students are trained with an emphasis on applying technology and foreign languages, along with a wide range of hands-on experience. Learning does not take place only in the lecture hall but extends through observation placements, internships, business projects and early career exposure.

HUFLIT focuses on equipping students with:

A solid professional foundation
Foreign language and technology capability
Professional skills and a global mindset.

Proud to be HUFLITers #07 | M.A. Tran My Uyen – A lectern where a teacher wishes only to “watch her children grow up”

At the HUFLIT Faculty of Foreign Languages, M.A. Tran My Uyen (Vice Dean) goes by many names. Some call her “Ms My”; her students call her “mother”. Colleagues often compare her to Mother Au Co with a hundred children. Yet to become the “mother” of the lecture hall she is today, she went through a profound shift in thinking that completely changed a teaching philosophy built over more than 30 years.

Read more
New Cybersecurity Regulations: Opportunities for the Cybersecurity Field in the Digital Era

The new cybersecurity regulations taking effect on 1 July 2026 not only help complete the legal framework but also drive demand for talent in cybersecurity. This is also the moment when the discipline becomes a promising choice for young people who love technology and information security.

Read more
“GenZ Major Insights 2026” – Episode 9: Boundless Journeys with HUFLIT’s Tourism and Hospitality Programs

Many students choose the Tourism and Hospitality field simply because they love to travel. But passion alone is not enough to pursue this field in the long run. What matters more is understanding the nature of the discipline, its professional requirements, and the qualities needed to grow in a professional service environment.

Read more

[Admissions – Career Guidance 2026] Which Major Should Gen Z Study to Work in E-Commerce?

How many job positions are there in e-commerce?

What is the E-Commerce major?

Which major should you study to work in e-commerce?

CONTACT INFO

Advising education enrollment